Everyone knows that Blogs are the future of the internet, they are search engine friendly and get listed very quickly, which is why many people are hosting their blogs on their own servers now because they see the importance to their business. The last thing any Internet Business Owner wants to happen is that their blog is shut down at Blogger or any other free blog hosting site.
Start reading some blogs. Do a search in Google for blogs. If you are a chiropractor, search on chiropractic blogs. If you are a graphic designer, search on graphic design blogs. You get the idea. Read what others are doing and writing about. Email them and build your network with these people. Chances are they aren’t your competitors and they might be very willing to help you and perhaps even collaborate with you.
Another difference between websites and blogs is the ability to communicate with the visitor. Blogs by definition provide space for comments and back and forth communications on the posts or web pages. Websites, on the other hand; traditionally don’t have this. Some websites now have the flexibility to provide places for comments so this is not such a major difference between the two platforms any more.
When it comes to writing a blog, do not just write scribble scrabble, go ahead and write something that will capture the viewer’s eyes. If they feel like your blog content is BS, they will immediately exit out. Read your content before posting it. If it sounds good then post it, if it does not then work around the corner a little more. Keep up with fresh and new content. If you are going to write something original throw in a little bit of your mind to change it up. Have something interesting to read about so that your returning traffic can trust you more and buy from you. These guys are likely to gain your trust and credibility.
This is where you highlight your blog management team and what their purposes are. Are you the sole owner of the blog? Or you are just a partner? In this section, you will need to explain the blog ownership structure; and the faces behind the Like and follow me. Information needed here include the names and backgrounds of members of the management team and their tasks. Also to be added is their area of specialization, prior accomplishments, strengths and weaknesses, etc.
In reality, a blog or “web log” is nothing more than a very simple website dedicated to a topic or closely related set of topics. A blog can stand alone as an independent URL, such as yourblog.com, or it can be hosted by a blogging website such as Google’s blogger.com or you might embed a blog directly on your own website.
Take as much care writing a pitch for a blogger as you do for a national magazine, TV show, or other outlet. Many bloggers don’t respond because they get blase pitches that treat them like the sewer rat of media. Not cool.